How Companies Use RC Racing at Their Events
Real events, real scale, real logistics. Here’s what the format looks like when enterprise teams put it to work.
Case Study · Corporate Conference
Confluent GKO26: A 3-Day F1 Activation for a Global Sales Kick-Off
Confluent needed a centerpiece activation for their global kick-off at the Seattle Convention Center — something that would pull hundreds of attendees back to the same spot for three straight days.
We designed and built a 40×40 ft. immersive Formula 1 circuit: synthetic turf, scale trees, branded barriers, and a fleet of F1 replica cars. From concept to race day in 3 weeks, including freight and on-site build.
zero downtime
ft. custom circuit
of attendees raced
concept to race day
Why it worked: the qualifying leaderboard ran all three days — attendees came back between sessions to defend their lap times. The activation became the conference’s social hub and its most-photographed spot. Explore the F1 Experience →
Case Study · Executive Retreat
A Global Partners’ Meeting: Racing on a Five-Star Resort Lawn
A global investment firm’s partners’ meeting at a luxury Los Angeles resort — an audience that has seen every form of corporate hospitality. The brief: something none of them had done before.
We built the circuit directly on the resort lawn between the ping-pong tables and the cocktail stations. Senior partners raced qualifying heats in business casual. The format proved a point we see at every executive event: seniority buys no lap time — and that’s exactly why they love it.
Why it worked: racing slots naturally into a resort agenda — guests drift in between conversations, and the leaderboard gives the evening reception its opening topic. Corporate events →
Your Event Could Be Next
60+ events, 900+ participants, from Lawndale birthdays to convention-center activations. Tell us what you’re planning — we’ll show you what the format can do at your scale.